As you work with big strategies to engage your event attendees, the little power-ups that work with your tribe will stand out from one event to the next. Pre-Event Publicity Publicity and Invitation We hope these guidelines and tips will help get your event in front of the right audience in order to meet your participation and attendance goals. Their followers will engage, and your social media marketing efforts will be amplified. Consider that, although both live event attendance and virtual event attendance figures are expected to grow in the future, only 52% of professional planners actually believe this will happen. Make sure your team knows the strengths and particulars of each social network you use, and then create branded, targeted content to use on each. In the era of the COVID-19 pandemic, however, clear communication prior to an event is critical to the success of live meetings both financially and for attendee safety. Overall Summary; Promotional Video; Customer Feedback; Communication. Passionate about digital marketing, entrepreneurship, growth and travel, Senko is also a co-founder of Diversis Digital and, Copyright © 2020 Bizzabo All Rights Reserved. People become more engaged when they feel they are receiving exclusive content.” - Rachel Bogin (@CityEventions), “Other tactics that have proven to be successful are including names of special guests, celeb hosts, etc., on invitations or promotions; hosting the event at new or unusual venues; and having really great musical talent. This tells us that great pre-event marketing could be more important than ever before. Thus, make sure to be honest in your content strategy and resist from seeking short-term wins at the risk of suffering long-term damage to your event brand by lying to potential attendees. 4 Pre-Event Communication Strategies for Meeting Planners in the Pandemic Era. Speakers and special guests are booked, entertainment is scheduled, venues are arranged, and you’re ready to share it with the world. That’s why it’s essential to consider the right publishing platform. Social media marketing has moved far beyond brand name hashtags and Facebook fan pages. Communication with attendees has always been key. An integrated, holistic approach will trigger the best results – where social is the thread that touches all elements of the event, from beginning to end.” - Alex Frias (@IAmAlexFrias), President, Track Marketing Group. “We've leveraged a lot of different social tactics for our event activations, including hashtag integration (please don't automatically do #BrandName or #EventName) and live tweeting. Building anticipation is a key event success factor. It includes a wide range of content such as articles, white papers, blog posts, infographics, videos, interviews and so on. Learn the ins and outs of pre-event content marketing to create sustainable momentum behind your event. In addition to big, broad strategies, there are always a few smaller activities that can help give your innovative campaign an extra edge. A Spotlight on Quebec City’s Venue Renovations Event Marketing, How To Generate Pre-Event Hype with Content Marketing, Consider that, although both live event attendance and virtual event attendance figures are expected to grow in the future, only 52% of professional planners actually believe this will happen. We’ve identified three pre-event promotional strategies to help you reach your audience: Whether your event is online, offline, or both, leveraging the full power of social media to engage your attendees will define the relationships between your users and your brand. Using social media to broadcast a message is nothing new. Give people something to buzz about. These are people who have a broad online presence - a big audience on their blog, active and engaging social media channels, etc. Our cheeky ‘Deluxe Hangover Kit’ was sent to agency VIPs, and came stocked with hangover essentials to make sure their staff was ready to work after the effects of our party. On its own, an event must be alluring enough to draw in a targeted demographic, but the consumer engagement strategies leading up to the event are equally as important.” - Jenn Maffeo (@JennMaffeo), Online Marketing Manager, Moderne Communications. Planners should be thinking of ways to utilize content creation and content sharing to boost event awareness while simultaneously drumming up excitement to improve attendance figures. In today’s digital age, not only are we looking at the quality of online reviews, we’re also looking at quantity. Research suggests that we are generally more interested in local news and information than we are about news at a national or international level, with 72% of American adults feeling strongly attached to their local news sources. Your consumers and attendees are all over the web. So make sure that each review is honest and does in fact originate from an attendee. Copyright 2020 © Event Service Professionals Association Offer them multiple opportunities to get involved, drive content development, see and/or hear their voices come to life in the event, etc. More than getting noticed, how do you actually engage your audience’s attention – and keep it – in the days leading up to your event? Your attendees are being barraged with invites and ads every day, so how do you get noticed? We always track these interactions, and try to engage these users prior to the event to keep them excited.” - Rachel Bogin (@CityEventions), Vice President of Creative Services, City Eventions. They want to participate, and they are willing to try new things. Introductory Meeting; Theme; Company Name; Research; Communication; Venue; Poster; Charity; Social Media; Fundraising; The Event. But you don’t have to worry about getting lost in the crowd if you’re not part of the crowd. “Recently, Burger King’s ‘Satisfried’ campaign demonstrated effective online and offline integration. “Consumers are hungry to be engaged and involved in the overall event experience. After all, even the most incredible piece of content will fail to have the desired impact if it is not seen by the right people, at the right time. Pre-Event. This site is designed and maintained by Creative Marketing Alliance, 4 Pre-Event Communication Strategies for Meeting Planners in the Pandemic Era, New Design & Cost Considerations for Meetings. Give them something to smile about, and then tell them how to share it. This obviously piqued the interest of consumers, leading them to the Prongles website and having them figure out that this was a Cards Against Humanity prank all along. In The Purple Cow, Seth Godin famously writes, “Stop advertising and start innovating.”. “Creating unique and personalized content is the only way to authentically target event attendees.”- Rachel Bogin (@CityEventions). The good news is that there are some very effective ways to generate pre-event hype using content marketing which can help to engage audiences, improve attendance, and increase event awareness. - Jenn Maffeo (@JennMaffeo), Online Marketing Manager, Moderne Communications. Explore short videos showcasing Marketo's powerful marketing automation features. In fact, 30% of planners believe that figures will remain static for virtual and live attendances respectively, with 5% and 18% predicting a drop in attendance rates, according to the. And don’t be fooled, creating great content that will stand out is not that easy. Search Corporate Meetings Network: pre-event-communication August 12, 2013 . Influencers have endeared themselves to their fans, and earned a window for promoting events, causes, products and choices. En fait, avec une communication sans filtre avec tes Anges, tout devient plus simple, plus clair et plus joyeux Alors si c'est Ce que Tu Veux... J'ai Quelque Chose pour toi Qui Va T'intéresser ! Your event attendees are busy, and they’re drowning in a sea of marketing messages. For example, while around 90% of internet users in Mexico visit YouTube each month, only 40% use Google+. “Another tactic that sometimes works well is providing a sneak peek of the set-up and/or planning of the event. Here are 4 great ways to strengthen your pre-event content marketing strategy to get your event off to a great start: Content is only as good as it’s platform. While national awareness of an event can be beneficial to an extent, local marketing may have a greater impact.
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