They commit to saving men’s lives by tackling prostate cancer, testicular cancer, mental health, and suicide prevention. To create a buzz on social media, this campaign utilized one of the most conventional advertising methods i.e. While the WHO couldn’t exactly control the flood of coronavirus content, the organization has risen to the challenge of improving the quality of the information out there. Then they each called out one person to perform the same challenge. For small and upcoming businesses, it is really hard to compete with the top brands in their niche. To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. But things took a sweet turn with the advent of social media channels. Whether or not the clothes are wearable… well, that’s beside the point. Pantone partnered with digital marketing agency Huge on their colorful campaign across Twitter and Instagram Stories. “We believe we need to vaccinate 30% of the population with ‘good information,’ in order to have a certain degree of ‘herd’ immunity against misinformation,” said Tim Nguyen, whose team leads the Information Network for Epidemics at the WHO. Lady 1-Ply, Keeper of Non-Perishables and Protector of the Soap. Spotify offers its users a fun and smart visualization to share by creating a winning ad campaign to share. The fashion world can be sceptical when it comes to shouting about important causes, especially considering relating issues like the environment and sustainability. Let’s check it out… More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air. Each PopSocket featured “FOR MY DAMN SELF” printed in a mirror image. Users simply have to use the hashtag in the caption of their social media posts to enter into this user-generated content campaign. Know your Lemons: Worldwide Breast Cancer. There are numerous social media key performance indicators that you can track when evaluating your campaigns. All rights reserved. Participants even took to other social media channels like Reddit and TikTok to share their side-by-side comparisons and making-of moments. This strategy brought a deeper, holistic meaning to their movement. Getty Museum Challenge by the Getty Museum. The whole campaign targeted at improving pet dogs health, especially their dental health and hygiene. As well as creating awareness of the brand, it was successful in giving consumers and fans of the brand a memorable and potentially valuable experience. Then, execute your own campaigns easier with these templates, including: A campaign plan template that will allow you to lay out the entire plan for each of your social media campaigns. “This adds a fun, participatory element that shines a light on a brand that’s well known within creative communities, and leverages the game to spread their message to people not as familiar,” explained Jason Musante, CCO at Huge. In November 2016, Airbnb publically acknowledged widespread racial discrimination over its platform and took steps to weed it out. This social media campaign experienced immense user participation which led Disney to double the original amount that they initially planned on donating. An incredible example of this is the ALS Association ‘Ice Bucket Challenge’ social media campaign which raised over $115 million in August 2014 for ALS research. With Ted Baker traditionally taking on a different narrative for each passing season, Keeping Up with the Bakers has certainly become a standout, creating a fully immersive world for consumers to explore. The Movember Foundation focuses on something that isn’t often talked about: men’s health issues. With women and non-binary participants working in front of and behind the camera, Project #ShowUs aimed to showcase unfiltered beauty, and a more inclusive approach to what beauty looks like. from r/funny. And it accomplishes this all without relying on stock travel imagery and other clichés. After all, he added, “Pantone is why we wear the correct color of our teams.”. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.
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