Why it works: When someone is searching for a realtor in their area, they want to know that they aren’t going to get a bad deal. We hope you enjoyed our list of excellent Google ad examples. If you’re looking for a poster then the chances are you’ll find it here. Although Apple is a very well known and established brand, there are two main reasons why they run ads. Google explains that the GDN includes uploaded image ads, responsive display ads, engagement ads (i.e. Search keyword: graphic design online course. Why it works: This ad follows the Google Ads guidelines perfectly, and uses a call extension to invite potential customers to find out more information. They’ve also used site extensions to direct users to the most important pages such as “how does it work” and “browse freelance talent”. Why it works: In a similar way that the example from General Assembly we just mentioned was simple, this ad gets straight to the point, too. New York NY 10014 Sometimes less is more It still uses eye catching words like “free” and quantifies an impressive user base (500 million). Why it works: This ad contains a large amount of information and uses extensions to display it all in an aesthetically pleasing way. With the industry being super competitive, businesses are constantly trying to differentiate themselves and make themselves stand out. Using the review extension, HomeLight allows searchers to click the rating and read the individual reviews for themselves, adding to the credibility of the 4.8 star claim. This stops users having to search for the product and takes 1 step out of the whole conversion process. The headline of the ad grabs readers attention with the mention of 4K TVs and the ability to pick up instore. Why it works: The discount in the headline grabs people’s attention, and one sitelink extension takes you straight to the product page of one of the company’s best selling items. Since they are not offered on any price comparison websites, Direct Line is often cheaper than other insurance providers found online. Why it works: This ad lists every possible attention-grabbing, relevant offering related to dresses, emphasizing quantifiable discounts, promotions, and free shipping. Not only have they ran multiple TV adverts to increase exposure, but they now run Google ads. 1 Little West 12th Street If you’ve never heard of Apple, then you must be hiding under a rock. Every word counts to optimize your ads. Finally, at the bottom of the ad, there are 4 call to action buttons which help increase the chances of readers clicking. The ad description continues with the unique selling point and reinforces the fact that you won’t find them anywhere else. Known for its high-quality products, JBL has a lot of competition from other brands such as Dr Dre Beats, Sennheiser and Sony. It works because of the appealing benefits highlighted in the callout extensions, and the sitelink extensions that emphasize their guarantee and encourage people to download the SeatGeek app. As Google continues to innovate and expand its advertising offerings, text based search ads still prove their effectiveness. Again, by telling the user they won’t find their quotes on any other website, it increases the chances that they will click. The callout extensions highlight the key benefits of using Booking.com to make reservations (such as 24/7 customer service in any language). Why it works: This ad uses call-out extensions to take up as much space on the Google SERP (search engine result page) as possible. Note: Most beauty/skincare aficionados would think Sephora or Ulta, two retail beauty industry titans, would have the top paid search results. When it comes to advertising on Google, you only have a limited amount of space (and time) to grab the searcher’s attention. Why it works: The sitelink extension to “Check Insurance” is particularly useful and likely to drive clicks by interested prospective patients. The ad also uses a structured snippet extension to specify the type of products they sell (body wash, shampoo, etc.)
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