How do you think that will help people? To me, those are two foundations for a great life. White refined flour still dominates most of the grain-based grocery categories, Kodiak Cakes is working hard to change that and prove that whole grains can own an equal if a not greater share of the market. Everything we do is driven by our core mission or purpose — inspiring healthier eating and active living with nourishment or today’s frontier. We look at Social Media as a community. Sometimes, the products have lacked in quality, but even with good product quality, they lacked their own authentic brand identity. Our goal is to inspire as many people as we can to Eat Better and Live Better. You can’t do that without a passionate fanbase and building a passionate fanbase requires investing in brand marketing. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? We Get It, Netflix. Is it similar, is it different? Garrett talks us through her wedding dress update, diet and gut health update briefly and then goes through an empathetic chat about how … One that specifically comes to mind however, was when Cameron Smith, our co-founder and President, and I decided we needed to get into the YouTube space. There’s a non-stop train of innovation and results coming out of our test kitchen as we continue to grow — but even with all these launches on deck, it feels like the Kodiak Cakes brand is just getting started. Sales…yes, but also raving consumer reviews, increased repeat purchase rates, lifetime value of a consumer, and our own gut feeling we get when our team interacts with our own content, brand, and fellow employees. $5.50. We talked about how their workflow has changed, about the benefits of being at home with their families, and how Kodiak Cakes is staying open. Thank you so much for joining us. I have no hesitation in saying that considering we are now the number two pancake brand in the country currently behind a company twice our size with products that are exclusively made with white refined flour. Power Waffles Homestead Style. I have an emotional draw to their brand when I go on their website or social media, and when I use the product, it has more depth than if it were simply a functional product. We are joined this week by Joel Clark and Cameron Smith of Kodiak Cakes. We’ve hired each individual a registered dietitian and personal trainer. So, we took it upon ourselves to custom build one by hand in the back of our office. He and his family’s journey as real food pioneers inspire us daily to be entrepreneurial and change-oriented. Can you share how that was relevant to you in your life? Kodiak Cakes CEO Joel Clark will be the first to admit that entrepreneurship isn’t a part-time job. It built a specific group of folks that enjoy the challenges and rewards of creating amazing, gourmet meals on wood-burning grills. Salt Lake City, UT. FIND IN STORES. Joel and Cameron have four kids each, so they know a thing or two about being a Today’s Dad. FIND IN STORES. How does one measure the success of a brand-building campaign? We had no clue who we were trying to reach with it, what the end goal was, or how it would relate to promoting Kodiak Cakes…really it was just us eating some bad pancakes. $5.50. 154: How Does a Side Hustle Become a $100M Brand? Invest heavily in an authentic and dedicate consumer response team. When I was 8 years old, my mom packed my red wagon with brown paper sacks filled with her homemade, whole wheat, pancake mix. His commitment helped turn a tiny business selling products to a handful of mom-and-pop shops into the top-selling category brand at Target, one that eclipsed $100 million in sales last year. Clark, however, knew that the brand couldn’t tread water forever. We believe in not only being different but making a difference through our Kodiak Cakes program and our conservation efforts. How do you measure that? Toss Kodiak Cakes Blueberry Power Waffles in the toaster and let the smell of 100% whole ... $5.50. When Joel Clark was just eight-years-old, he set out with his red wagon to sell his mother's pancake mix to their neighbors in Salt Lake City. He built the natural foods company around his family’s flapjack recipe and grew it to become the fastest-growing pancake brand in America. Not the best ones but sometimes you can find cakes on sale on an. What do you think makes your company stand out? Every year we work with local food banks and school districts to make sure people in need get a hot meal. Clark, however, knew that the brand couldn’t tread water forever. We are currently working with three individuals on their journey to eat better and live better®. Can you share a story? When Joel Clark was just eight-years-old, he set out with his red wagon to sell his mother's pancake mix to their neighbors in Salt Lake City. I’ve hit the wall before or woke up feeling burned out, but luckily there are a few things I have found really work for me when it comes to pushing forward or recharging. Can you explain? FIND … We took steps to bring on awesome people who specialized in the space and could create solid marketing efforts and tools that resonate with consumers all while maintaining our brand and identity. As part of a wide-ranging conversation, Clark spoke about the origins of Kodiak Cakes and its early years spent bootstrapping. Clark holds a BA in Economics from the University of Utah and an MBA from Oxford University. But Don’t Be Bad. Ok let’s now jump to the core part of our interview. I’m not the type of person who can just set a goal and hope I get better at something. 2. September 4, 2019. This week, Liz is joined by the CEO of Kodiak Cakes, Joel Clark. It was a fun little venture, but as the years went on, I left the wagon behind, growing up and moving on. Joel Clark is the Co-Founder and CEO of Kodiak Cakes, crafting 100% whole grain, protein-packed, non-GMO products. So, there I was, a college student, who’s a little door to door business was now beginning to grow by the day — and we haven’t stopped since. I’ve put this quote into action throughout both my personal and spiritual development, as well as in my approach toward parenting and my role as CEO. The next morning during set up we turned on the fog machine and smoke went all over the place, we quickly realized the smokestack was clogged. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? Joel is the CEO and Cameron is the President and Co-founder of one of the tastiest brands around, Kodiak Cakes! By December of 1997 he had put the business in a good place but was looking to move on, he asked if I would be willing to take the reins and without hesitation I accepted. We want to be unmatched, incomparable, and on a level of our own. Dwayne “The Rock” Johnson, fitness icon, wrestling champion, leading man but most of all pancake fanatic. I’m in there pretty much every night in the colder months and there’s no better way to relax and recharge. Can you tell us what lesson you learned from that? Vous pouvez modifier vos choix à tout moment dans vos paramètres de vie privée. When … We have already run into countless copy-cat products from both large and small brands and thus far, they cannot seem to steal from our success. What can one do to replicate that? Can you share a story about the funniest marketing mistake you made when you were first starting? Part of the gut feeling our consumers have about Kodiak Cakes has to be one of trust and care. Our consumers see right through that and we are blessed and grateful to have such a loyal fanbase behind us. Why is Lloyd’s of London Insuring American Guns? Two great Today's Dad definitions are added to the mix this week. He or she might just see this, especially if we tag them. FIND IN STORES.