It’s the type of content that takes advantage of the FOMO or “fear of missing out.”. Conversely, many online retailers and digital brands have thrived. But brands must adjust their marketing strategy to take advantage of this increased digitalization. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. This has the added bonus of making your content more likely to be picked up as a featured snippet or found on position zero on Google. Does my content solve someone’s problem? Of the biggest trends in digital marketing, voice search boomed some years earlier and continues to build up until today. This is why it became one of the top trends in digital marketing. When you’re turning the responsibility of creating a great customer service over to your employees, you need to make sure that they want your business to succeed as much as you do. In 2019, the number of Facebook users saw a decline while the number of Instagram and TikTok users grew. Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. And what better way to stay on top of the trends than by asking some of the best marketers in the biz for their thoughts and what we should pay attention to in 2020. Thanks Paul! Apply it to email marketing, and you’re going to see a boost in traffic and sales. They’re not waiting for you to tell you how great your products are. The B2B marketing world moves faster than ever, many of these trends are long term and multi year. Studies have found that it costs five times as much to attract a new customer as it does to keep a new one, so it’s definitely worth putting in the effort to keep your customers happy. “More than 80% of business purchasers surveyed by Salesforce want consumer-level customer experience, less than 30% of B2B customers say suppliers provide excellent customer experience.” That gap simply spells opportunity for B2B brands that want to capitalize and differentiate from competitors who are only paying executive lip service to CX. To ensure you create content like this, you have to ask yourself a few questions. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Indeed, a smile and an extra effort to please that comes from the heart is one of the most effective forms of marketing out there. I’ve mentioned voice search a couple of times already, so you knew it was going to be on this list. Brands and businesses also use it for commercial purposes. This was obviously complete science fiction at the time, but not quite two decades later, reality has almost caught up with the marketing future of Stephen Spielberg’s imagination. Maybe (but hopefully not in the Terminator-style of dystopian science fiction movies!). Read on to discover 42 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation. Prioritization of content that is helpful vs. “salesey”, personalized vs. generic, right content in the right channel and full customer journey engagement are key for content marketing success in 2020. So, go way beyond the “Hi [Customer Name]” emails, “Don’t you want to make more money?” popups, or “Hey, come back here!” cheesy messages in the browser titles to find what makes your customers tick. It then lays out a plan for how every part of the organization will be involved in these tactics. Others use it to let people know that a product they bought before or a related product is available again. Over a billion new middle-class consumers from countries like China, India, and Indonesia will be added to the global pool of consumers. Happy New Year and Happy 2020! Great article we have found a significant trend towards the digital marketing for traditional business during the Covid-19 pandemic. Copyright © 2019 Marketing Insider Group. (DEA – Discovery, Engagement, Action). But AI is not about replacing people as much as it is about augmenting the intelligence of people to provide better customer experiences more quickly and effectively while managing resources efficiently. Many of the above-mentioned trends and technology can be helpful for increasing customer retention rates. Building loyalty with customers, nurturing subscribers/audiences/leads, generating sales/revenue and building a subscribed audience. Visual Content – Images, video and even interactive content are a big part of the shift towards creating more engaging experiences that go beyond informing B2B buyers about solutions, but connecting with them on an emotional level. You’re also using data from their preferences and recent searches to attract them. 8. Google algorithm isn’t only ranking websites by the information that they hold. The key to this is building a solid foundation of employee engagement and taking steps to ensure every employee understands and is aligned with your brand mission and values. ABM brings sales and marketing together, identifying target accounts, individuals and the unique insights needed in order to hyper personalize to generate new business. Create an omnichannel strategy that will fit your business best. Will 2020 be the year of the rise of the robots? Local marketing is certainly not a new concept. Does it use hashtags that make it easier to lookup? Marketo found in their research that personalized customer experiences ranked as one of the top three purchasing drivers for business buyers and according to research from Accenture, 90% of B2B executives cite CX as a very important factor to achieving their organizations’ strategic priorities. The head of human resources wants to know how much easier your widget will make assembly line workers’ jobs, specifically, how it can help them avoid tendonitis. Below, we’ve got a list of the ten biggest trends in digital marketing in 2020. Voice search shows no sign of slowing down and will continue to be a major influence on how brands create content and market themselves online. Today, Michael helps build successful content marketing programs for leading brands and startups alike. In the 2002 movie Minority Report, the character John Anderton, played by Tom Cruise, is bombarded by a series of personalized ads calling him by name as he walks through the city. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. If you’re looking for great examples of B2B experiences, Blake Morgan has curated this collection on Forbes featuring IBM, Adobe, FedEx, Wells Fargo, Slack, GE and more.
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